Product Analyst

Job Description

Responsible for creating and executing marketing strategies that attract and engage potential clients from healthcare organizations. Your focus will be on generating high-quality leads for our sales team through targeted digital campaigns, content creation, and strategic collaborations within the healthcare industry

Responsibilities

Create Marketing Strategies: Work with the marketing team to develop plans that target healthcare businesses and align with our company goals. Your goal is to get qualified leads for our sales team.

Lead Generation: Use email marketing, social media, and other channels to attract and engage potential customers, turning them into leads for our sales funnel.

Search Engine Optimization (SEO): Improve our website's visibility on search engines by optimizing content with relevant keywords.

Marketing Collateral: Create materials to support our sales team in their interactions with potential clients.

Performance Tracking: Use analytics to measure campaign performance and make data-driven improvements.

Job Requirements

Bachelor degree in marketing, business administration, or a related field

Experience in B2B marketing, preferably in healthcare or technology.

Familiarity with digital marketing and lead generation techniques.

Knowledge of health management systems or Healthcare IT is a plus.

Strong analytical and communication skills.

Creative thinking to develop innovative marketing campaigns. Results-driven with a track record of achieving marketing goals.

Excellent communication skill

Adaptable and open to learning new tools and techniques

Fluent in english, verbally and written