Performance Specialist

Key Responsibilities

• Develop paid ad campaign strategies based on funnel objectives (awareness, traffic, lead, conversion).
• Execute and manage campaigns across platforms:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Video)
• TikTok Ads
• Conduct audience research, run A/B testing, and adjust targeting accordingly.
• Optimize daily/weekly budgets to increase ROAS and improve cost efficiency (CPC, CPL, CAC).
• Create and manage campaign structures, ad sets, and ad creatives.
• Collaborate with the content and design teams to produce ad materials.
• Ensure proper tracking implementation (GTM, Meta Pixel, TikTok Pixel, etc.).
• Analyze campaign performance and compile regular reports (weekly & monthly).

Requirements

• Minimum 2 years of experience managing digital ads (Meta, Google, TikTok).
• Strong understanding of funneling concepts, pixels, and attribution models.
• Proficient in reading and analyzing ad performance data using tools such as:
• Google Analytics 4
• Meta Ads Manager
• TikTok Ads Manager
• Looker Studio
• Familiar with tag configuration via Google Tag Manager.
• Basic skills in copywriting and creative briefing.
• Data-driven and analytical mindset
• Detail-oriented and a problem solver
• Communicative and able to work cross-functionally