Performance Marketing Supervisor

About The Role

We are looking for a Performance Marketing Supervisor to oversee and optimize paid digital marketing campaigns aimed at achieving maximum ROI and business growth. This role focuses on driving customer acquisition and retention through data-driven strategies and performance analysis. The ideal candidate will have hands-on experience in managing digital advertising platforms, tracking campaign performance, and leading a team to deliver results. This position requires onsite work and relocation to Purbalingga.

Key Responsibilities

• Develop, implement, and optimize performance marketing strategies across various digital platforms (Google Ads, Meta Ads, TikTok Ads, etc.).
• Monitor and analyze campaign performance metrics, including CPC, CTR, CPA, and ROAS, to ensure continuous improvement.
• Manage advertising budgets effectively, ensuring efficient allocation and maximum ROI.
• Conduct A/B testing on creatives, audiences, and ad placements to identify the best-performing strategies.
• Collaborate with the creative team to develop compelling ad content tailored to target audiences.
• Prepare regular performance reports and provide actionable insights to the marketing team and management.
• Lead and mentor a team of performance marketing specialists to meet and exceed campaign goals.
  
  

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 3 years of experience in performance marketing or digital advertising, with a strong track record of managing successful campaigns.
• Proficient in digital advertising platforms and tools, including Google Ads, Meta Ads Manager, and analytics software.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent understanding of key performance metrics such as ROAS, CPC, CPA, and CTR.
• Experience in managing and mentoring a team, with strong leadership skills.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
  
  

Requirements

• Willingness and ability to relocate to Purbalingga for onsite work.
• Solid understanding of FMCG products and consumer behavior is an advantage.
• Highly organized with strong attention to detail and project management skills.
• Adaptability to a dynamic and fast-paced work environment.