Performance Marketing Specialist

Company Description Winetobe is a lifestyle-driven wine company focused on celebrating life's meaningful moments with quality wine. The team is passionately committed to bold ideas, authentic expression, and taking creative risks to build a distinctive brand. Winetobe aims to help people create genuine connections with those who matter most, believing that life is too short for anything less. Joining Winetobe means contributing to a mission that blends e-commerce, experience, and community around a shared love of wine.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Bali, Indonesia. This role is responsible for planning, executing, and optimizing digital marketing campaigns across paid search, paid social, display, and other performance channels to drive traffic, conversions, and revenue. Day-to-day tasks include managing campaign budgets, monitoring key performance metrics, performing A/B testing on creatives and landing pages, and refining audience targeting. The specialist will collaborate with brand, content, and e-commerce teams to align campaigns with business goals, improve funnel performance, and ensure a consistent brand voice across all touchpoints. The role also involves preparing regular performance reports, deriving actionable insights, and proposing data-driven strategies to scale growth efficiently.

Qualifications

• Experience in performance marketing and paid media management, including paid search, paid social, and display advertising.
• Strong analytical skills with proficiency in campaign analytics tools, data interpretation, and A/B testing methodologies.
• Knowledge of digital marketing fundamentals such as conversion rate optimization, audience segmentation, and attribution models.
• Ability to collaborate effectively with cross-functional teams in brand, content, and e-commerce, and communicate insights clearly.
• Familiarity with e-commerce environments and an interest in consumer brands, lifestyle, or wine is highly beneficial.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort working on-site in Bali, Indonesia, with a proactive, adaptable approach in a fast-paced, creative environment.
• Strong written and verbal communication skills in English; additional language skills are an advantage.