Performance Marketing Specialist (Tiktok)

Job Description:

• Manage and optimize manual ads campaigns (TikTok & Shopee).
• Handle upper to middle funnel campaigns (RnF, Video Views, Consideration, Community Interaction, etc.).
• Develop creative strategy & content refreshment to improve performance.
• Monitor and analyze ads performance (engagement & conversion metrics).
• Create reports and trackers that are clear and easy for clients to understand.
• Collaborate with internal team to achieve campaign goals.

Job Requirements:

• Min. 2–3 years experience in digital ads / performance marketing.
• Familiar with TikTok Ads Manager (upper–middle funnel campaign).
• Understand creative logic & content performance.
• Strong in data analysis & reporting.
• Excel skills is a must.
• Good communication and able to work in a fast-paced environment.