Performance Marketing Specialist

Company Description Skipjack Digital (PT. Iklan Kreatif Bangsa) is a digital agency based in Indonesia that focuses on helping clients grow their businesses through performance marketing, website development, and creative production. The team combines analytical processes with adaptive marketing strategies to deliver measurable results. Decisions are driven by data, ensuring campaigns are optimized for efficiency and impact. The agency also leverages current trends to maximize audience engagement and value for its partners. Applicants can expect to work in a collaborative, growth-oriented environment focused on performance and innovation.

Role Description This is a full-time, on-site Performance Marketing Specialist role based in Denpasar. The specialist will plan, execute, and optimize performance marketing campaigns across digital channels, including paid search, paid social, and display. Day-to-day responsibilities include conducting market and audience analysis, setting up and monitoring campaigns, managing budgets, and tracking key performance metrics. The role involves preparing reports, interpreting data to improve campaign results, and collaborating with the creative, web development, and account teams to align messaging and landing pages. The specialist will also contribute to testing strategies, such as A/B testing, and support client presentations and performance reviews.

Qualifications

• Strong Communication skills, including clear reporting, stakeholder alignment, and cross-functional collaboration.
• Proficiency in Market Research and Marketing Strategy to design data-driven campaigns and identify growth opportunities.
• Experience in Sales and Customer Service to understand client goals, manage expectations, and support long-term partnerships.
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and performance optimization techniques.
• Ability to analyze data, interpret KPIs, and translate insights into actionable recommendations.
• Detail-oriented, organized, and able to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or relevant professional experience.
• Prior experience in a digital agency or in performance marketing is preferred.