Role Description
We are looking for a Performance Marketer who dominates Meta and Google. Not someone who knows the platforms, but someone who understands how they work at a structural level. You will own the entire paid media system, from funnel logic to scale. Attention is the input. Revenue is the output.
Responsibilities
- Campaign Strategy & Execution:
- Plan, launch, and optimize paid media campaigns across Meta (Facebook and Instagram), Google (Search, Display, YouTube, Performance Max), LinkedIn, and TikTok.
- Design and manage full-funnel structures covering awareness, retargeting, and conversion.
- Translate business objectives into clear performance targets such as CPA, ROAS, CPL, and LTV.
- Build and manage advanced campaign architectures, including CBO vs ABO, RSAs, PMAX, and audience layering.
- Develop audience segmentation strategies across eCommerce, lead generation, and B2B environments.
- Work closely with creative and copy teams to ensure all assets are built for performance, not aesthetics alone.
2. Creative Direction & Testing
- Define and execute structured A/B and multivariate testing across headlines, primary text, visuals, hooks, and CTAs.
- Run dynamic creative testing to identify winning combinations at scale.
- Translate performance insights into clear creative briefs and testing hypotheses.
- Continuously optimize for stronger CTR, CVR, and lower acquisition costs.
3. Budget Ownership & Optimization
- Manage daily, weekly, and monthly budgets across multiple clients and platforms.
- Reallocate spend based on performance signals, not fixed plans.
- Implement bidding strategies, pacing logic, and scaling frameworks to maximize efficiency and ROI.
- Maintain cost discipline through rigorous testing and performance analysis.
4. Tracking, Analytics & Reporting
- Set up, audit, and maintain tracking infrastructure, including Meta Pixel, Conversions API, GA4, and Google Tag Manager.
- Monitor performance daily and identify trends, inefficiencies, and growth opportunities.
- Ensure accurate attribution across platforms, analytics tools, and CRM or eCommerce systems.
- Deliver clear, structured performance reports with actionable insights and next steps.
5. Continuous Improvement
- Stay current with platform updates, algorithm changes, and emerging ad formats.
- Test new campaign types, audiences, and automation features proactively.
- Share learnings internally and contribute to improving overall paid media standards.
Requirements
- Proven experience managing paid media across Meta, Google, LinkedIn, and or TikTok.
- Strong understanding of funnel logic, campaign structure, and audience targeting.
- Demonstrated experience managing monthly ad budgets from USD 1,000 to USD 10,000 or more.
- Advanced understanding of performance metrics, including ROAS, CPA, CPL, CAC, and LTV.
- Hands-on experience with structured A/B testing and creative optimization.
- Strong working knowledge of GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Experience across eCommerce, lead generation, and B2B performance funnels.
- High proficiency in Excel or Google Sheets and reporting tools such as Looker or Data Studio.
- Full professional fluency in English, written and spoken.
Who You Are
- You work in frameworks, test hypotheses, and act quickly on data.
- You care about outcomes, not vanity metrics.
- You are both strategic and hands-on.
- You are comfortable owning performance and being accountable for results.
- You thrive in fast-moving, high-standard environments where quality and precision matter.
