Performance Marketing Specialist

Go Drinks is Bali's fastest way to get the good stuff delivered : wine, spirits, and beer, door to door, in under an hour. We're not a beverage brand; we're the platform that connects people to what they love, fast.

You'll be responsible for planning, executing, and optimizing all paid acquisition channels (Google Ads, Meta Ads, Google Business Profile, and EDM (email/database marketing) ) for Go Drinks. You'll report directly to the Marketing Manager and work closely with the design, content, and video team to bring campaigns to life.

This is a role for someone who's comfortable owning a real budget (accustomed to managing ad spend of up to ± IDR 150 million/month), who thinks in ROAS and CPA, and who wants to see their work move actual revenue numbers.

Google Ads

• Plan and execute Search, Display, Performance Max, and Remarketing campaigns
• Manage keyword strategy, bidding, and budget allocation
• Continuously optimize for conversions and cost efficiency

Meta Ads

• Build and manage Facebook & Instagram campaigns end-to-end
• Run audience research, creative testing, and A/B tests
• Manage retargeting funnels and scale winning campaigns

Google Business Profile (GBP)

• Maintain and optimize the Go Drinks listing(s) across locations
• Monitor reviews, Q&A, and local visibility
• Use GBP insights to support local acquisition efforts

EDM (Email/Database Marketing)

• Plan and execute email campaigns for retention, promotions, and re-engagement
• Segment audiences and improve open/click/conversion rates

Analytics & Reporting

• Track performance via GA4, Google Tag Manager, and Looker Studio (or equivalent)
• Own weekly and monthly performance reporting: ROAS, CPA, CAC, conversion rate, revenue impact
• Deliver campaign insights and optimization recommendations to the Marketing Manager

Campaign Management

• Manage IDR 150 million+/month in ad spend across channels for Go Drinks
• Ensure accurate tracking and attribution across all campaigns
• Coordinate with design/video team on creative needs for testing

• Minimum 3–5 years of hands-on experience running Google Ads and Meta Ads (agency or in-house)
• Proven experience managing meaningful ad budgets (experience managing ad spend of ± IDR 150 million/month or more)
• Working knowledge of GA4, Meta Ads Manager, Google Ads Manager, and reporting tools (Looker Studio a plus)
• Familiarity with Google Business Profile optimization
• Experience with email marketing platforms (e.g., Klaviyo, Mailchimp) is a plus
• Strong analytical mindset — comfortable reading data and translating it into action
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously
• Good communication skills for reporting to management and collaborating cross-functionally
• Experience in winery is a plus

• Improved ROAS and lower CPA month over month
• Consistent, accurate reporting delivered on time
• Campaigns that directly contribute to Go Drinks revenue growth
• Efficient use of ad budget with clear testing and optimization cadence

Salary based on experience level.