Performance Marketing Specialist

Responsibilities

We are looking position for our sister company HeathyChoice that will be responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, online sales, traffic, and brand growth. The role will work closely with the E-Commerce, Creative, Content, and Marketing teams to ensure marketing investment delivers measurable business results.

Key Responsibilities

• Performance Marketing Strategy
• Develop and execute performance marketing strategies aligned with business and sales targets.
• Plan digital campaigns across Meta Ads, Google Ads, TikTok Ads, marketplace ads, and other relevant channels.
• Develop customer acquisition and retention strategies based on business objectives.
• Campaign Management & Optimization
• Set up, monitor, and optimize paid advertising campaigns.
• Manage campaign budgets and allocate spending based on performance.
• Conduct A/B testing for creatives, audiences, messaging, offers, and landing pages.
• Identify underperforming campaigns and implement corrective actions.
• Sales & Customer Acquisition
• Drive online revenue through website, marketplace, and other digital channels.
• Develop strategies to acquire new customers while maintaining existing customers.
• Implement retargeting, remarketing, and conversion campaigns.
• Work with the team to optimize the customer journey from awareness → consideration → purchase → repeat purchase.
• Data & Performance Analysis
  
  

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–4 years of experience in Performance Marketing / Digital Marketing, preferably in FMCG, F&B, healthy food, beauty, retail, or e-commerce.
• Hands-on experience with Meta Ads and Google Ads; TikTok Ads is a plus.
• Strong understanding of digital marketing funnel and customer acquisition.
• Strong analytical and data-driven mindset.
• Comfortable working with Excel/Google Sheets and performance dashboards.