Company Description Workhorse Digital is a specialized digital agency focused on helping organizations navigate the online landscape with precision and measurable impact. The team crafts tailored digital marketing strategies and builds visually engaging, user-friendly websites designed to drive conversions and sustainable growth. By combining strategic thinking with strong expertise in conversion optimization, Workhorse Digital delivers tangible, performance-driven results for both startups and established businesses. The agency emphasizes excellence, collaboration, and innovation in the dynamic world of digital business, offering professionals opportunities to contribute to high-impact client work.
Role Description This full-time remote Performance Marketing Specialist role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels for a range of agency clients. Day-to-day tasks include managing paid media campaigns, monitoring performance metrics, running A/B and multivariate tests, and adjusting strategies based on data insights to improve conversion rates and return on ad spend. The specialist collaborates closely with account managers, designers, and content teams to ensure campaigns align with client objectives, target audiences, and brand guidelines. The role also involves preparing performance reports, presenting findings and recommendations to clients, and contributing to the development of scalable performance frameworks and best practices within the agency.
Qualifications
- Strong analytical skills and data analysis capabilities to interpret campaign performance and derive actionable insights.
- Experience with performance management and performance testing to optimize campaigns and improve conversion metrics.
- Effective communication skills to collaborate with cross-functional teams and present performance results to clients.
- Hands-on experience managing paid campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads) within an agency or multi-client environment.
- Proficiency with analytics and reporting tools (e.g., Google Analytics, data visualization platforms) and familiarity with attribution models.
- Understanding of conversion rate optimization, audience segmentation, and funnel analysis.
- Ability to work independently in a remote setting, manage multiple client accounts, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Experience in a digital marketing agency and exposure to diverse industries is highly beneficial.
