Performance Marketing

About the Job

We are looking for a Performance Marketing / Ads Specialist to drive business growth across multiple paid platforms (TikTok, Meta, Google, and marketplace ads). You will run full-funnel campaigns that create demand and convert it into sales on marketplace and social commerce. This is not a purchase-only role. You will own daily campaign activation and optimization.

Key Responsibilities

• Plan, set up, and optimize full-funnel campaigns (awareness, consideration, conversion) across TikTok Ads, Meta Ads, Google Ads, and other paid platforms.
• Manage TikTok Shop ads, especially GMV Max (Product and LIVE), including ROI target management, setup, and scaling.
• Handle daily campaign activation: build campaigns, ad sets, and ads from the latest creative assets.
• Manage budget allocation, pacing, and bidding across platforms and funnel stages to scale spend efficiently while maintaining performance.
• Continuously test creatives, audiences, bidding strategies, and campaign structures, and document the learnings.
• Analyze performance across the funnel (Spend, Frequency, CPM, CTR, CR, ROAS, ROI) and turn the data into clear recommendations.
• Build and maintain weekly and monthly performance reports and dashboards.

Qualifications

• Minimum 2 years of experience in Performance Marketing / Digital Advertising
• Proven experience managing ad spend of at least IDR 800 million per month across all platforms
• Hands-on experience with at least two major ad platforms (TikTok Ads, Meta Ads, Google Ads, Marketplace Ads).
• Understanding of full-funnel strategy: building demand through upper funnel and converting it through lower funnel.
• Strong understanding of scaling, budget allocation, and attribution.
• Proficient in data analysis and reporting (Excel/Google Sheets; Looker Studio or similar dashboard tools).
• Strong analytical thinking, attention to detail, and ability to work in a fast-paced, daily-activation environment.
• Experience with TikTok Shop GMV Max and marketplace-driven performance marketing (TikTok GMV Max, Shopee Ads, Meta CPAS).
• Experience in FMCG, beauty, or mom & baby categories is a plus.