About The Job
We're Hiring: Performance Marketing Manager (TikTok & YouTube)
Location: Open to RemoteWork shift: 8AM to 5PM SG time
Independent Contractor | Competitive Compensation | Great Team Culture
Are you passionate about data-driven marketing and obsessed with ROI We're looking for a
Performance Marketing Manager to take charge of our campaigns on
TikTok, YouTube, and other key platformssomeone who lives and breathes metrics, creativity, and strategic growth.
Job Purpose
As our Performance Marketing Manager, your mission is to
drive the success of our marketing initiatives by managing and optimizing high-impact performance campaigns. You'll use data-backed strategies to increase customer acquisition, maximize ROI, and push our brand to new heightsespecially in key international markets like
the US and New Zealand.
Key Responsibilities
Performance Marketing Strategy & Execution:
- Develop and execute robust marketing strategies focused on customer acquisition, conversion, and retention.
- Optimize paid search campaigns (Google Ads, YouTube Ads) to drive quality traffic and results.
- Collaborate with the Social Media Manager on TikTok advertising initiatives.
- Run direct-to-consumer marketing to boost sales and brand engagement.
Regional & Local Market Expertise
- Manage campaigns across multiple global markets, tailoring strategies to local audiences.
- Deep focus on US and New Zealand marketsaligning with cultural trends and compliance.
Revenue & Sales Alignment
- Set and achieve revenue goals in collaboration with the Sales team.
- Ensure marketing plans support broader commercial objectives.
Campaign Analysis & Optimization
- Analyze campaign performance and optimize based on key metrics.
- Use e-commerce and UX insights to improve website journeys and conversion rates.
Cross-Functional Contribution
- Support other tasks or special projects as neededyou're a team player!
Education
What You Bring:
- Bachelor's in Marketing, Business, or related field (Master's a plus).
Work Experience
- 35 years of hands-on experience in performance marketing (food manufacturing, e-commerce, or agency background preferred).
- Proven success in Google AdWords, Facebook Business Manager, and campaign execution on TikTok & YouTube.
- Familiarity with international markets and direct-to-consumer strategies.
- Strong analytical skills and an eye for conversion-focused UX.
Training & Certifications
- Google Ads Certification.
- Facebook Blueprint Certification.
- Google Analytics IQ.
- Bonus: HubSpot, CRO, Data Visualization, Marketing Automation.
Why Join Us
- Work with a passionate team in the pet food industry.
- Flexible, collaborative, and fast-paced work environment.
- Real impact on global marketing strategy.
- Opportunities for career growth and upskilling.
