Performance Marketing Manager

What Will You Do

• Oversee a team of marketing professionals, providing guidance, support, and strategy to achieve departmental goals.
• Develop, implement, and optimize advertising campaigns across Google Ads and Meta platforms to drive high-quality leads and registrations.
• Handle and optimize activation channels including push notifications, email marketing, and WhatsApp marketing to enhance user engagement and conversion.
• Set and achieve targets for number of registrations and leads, ensuring strategies align with company growth objectives.
• Manage and allocate a significant monthly marketing budget, ensuring effective and efficient use of resources.
• Develop and implement SEO strategies to improve organic search visibility and drive traffic to our digital assets.
• Monitor, analyze, and report on the performance of marketing campaigns, making data-driven decisions to continuously improve results.
• Work closely with other departments such as Sales and Product to ensure alignment of marketing strategies with overall business goals.

Requirements

• Proven experience in performance marketing and leading a team.
• Expertise in Google Ads, Meta, push notifications, email, WhatsApp marketing, SEO/SEM, CRM.
• Hands-on exposure to performance tracking tools (e.g. AppsFlyer), SEO, and CRM platforms such as Clevertap.
• Strong ability to analyze data and make data-driven decisions.
• Experience managing substantial marketing budgets.
• Bachelor's degree in Marketing, Business, or related field