Performance Marketing Head (Digital Bank)

Salary: Competitive and based on experience

Location: Jakarta

Keywords: digital marketing, user growth, product improvement, community activation, strategic partnership, relationship building, entrepreneurship spirit, fintech pioneer

A unique opportunity awaits for an experienced Performance Marketing Head to join one of Indonesia's most rapidly expanding digital banks. This role is perfect for someone who thrives in a pioneering fintech environment. The organisation is renowned for its strong brand presence among the younger generation and values entrepreneurial spirit, hands-on involvement, and a passion for driving measurable results. If you are looking to make a significant impact by leading user acquisition strategies, enhancing product offerings, and generating sales in a supportive and collaborative setting, this could be your next career-defining move. Flexible working opportunities and a culture that encourages knowledge sharing and professional growth make this an exceptional place to advance your career.

• Join a trailblazing bank recognised for its rapid growth and innovative use of big data analytics, offering you the chance to shape the future of financial services in Indonesia.
• Be part of a supportive team that values entrepreneurship, collaboration, and relationship-building, providing ample opportunities for personal development and professional advancement.
• Enjoy a workplace culture that prioritises inclusivity, knowledge sharing, and continuous learning to help you thrive in your role.

What you'll do:

As Performance Marketing Head, you will play a pivotal role in shaping the direction of one of Indonesia's fastest growing banks. Your day-to-day responsibilities will centre around developing robust strategies to drive user growth through targeted downloads and account openings. You will work collaboratively with various teams to enhance product offerings based on real-time feedback from users and evolving market demands. By leveraging your expertise in paid advertising, CRM management, community activation, and strategic partnerships, you will generate impactful sales results while ensuring that every initiative aligns with broader business goals. Your ability to foster meaningful relationships both internally and externally will be crucial as you lead multi-channel campaigns designed for measurable success. Staying attuned to industry trends will allow you to continuously refine your approach while nurturing a culture of teamwork and shared achievement within your department.

• Develop and execute comprehensive performance marketing strategies aimed at increasing user acquisition through targeted downloads and account openings.
• Collaborate closely with cross-functional teams to identify opportunities for product enhancement based on user feedback and market trends.
• Drive sales generation initiatives by leveraging paid advertising channels, CRM campaigns, community engagement activities, and strategic partnerships.
• Monitor key performance indicators across all digital marketing channels to ensure optimal allocation of resources and maximum return on investment.
• Foster strong relationships with external partners, agencies, and internal stakeholders to support business objectives and expand the organisation's network.
• Lead the planning, implementation, and optimisation of multi-channel marketing campaigns with a focus on measurable outcomes.
• Utilise data-driven insights to refine marketing tactics, improve conversion rates, and deliver consistent growth in user engagement.
• Champion a hands-on approach by staying involved in campaign execution details while mentoring junior team members to build their skills.
• Identify emerging trends in digital banking and fintech to keep the organisation ahead of the curve in customer acquisition strategies.
• Promote a culture of collaboration, open communication, and shared success within the marketing team.

What you bring:

To excel as Performance Marketing Head, you will bring extensive experience across all facets of digital marketing including paid media management, CRM systems implementation, community engagement programmes, and partnership development. Your background may span technology companies or agencies where you have demonstrated an entrepreneurial approach-taking initiative on projects while remaining deeply involved in their execution. Your proven ability to nurture relationships will be invaluable as you expand the organisation's reach through strategic collaborations. A keen analytical mindset combined with strong communication skills ensures that you can interpret complex data sets into actionable insights for ongoing campaign refinement. Above all else, your commitment to supporting others growth within an inclusive team environment will set you apart as both a leader and collaborator.

• A minimum of six years experience in digital marketing roles encompassing paid advertising management, CRM strategy development, community activation initiatives, and forming strategic partnerships within brand, technology or agency settings.
• Proven track record of successfully growing user bases through creative acquisition strategies tailored for digital banking or fintech environments.
• Exceptional relationship-building abilities supported by an established professional network across relevant industries.
• Demonstrated entrepreneurial mindset with a willingness to take ownership of projects from conception through execution while maintaining attention to detail.
• Hands-on experience managing end-to-end marketing campaigns with an emphasis on data analysis and performance optimisation.
• Strong interpersonal skills enabling effective collaboration with colleagues from diverse backgrounds as well as external partners.
• Excellent communication skills-both written and verbal-that facilitate clear reporting of campaign outcomes and actionable recommendations.
• Ability to adapt quickly in a fast-evolving sector by identifying new opportunities for growth leadership within digital finance markets.
• Commitment to fostering an inclusive team environment where knowledge sharing is encouraged for collective success.

What sets this company apart:

This organisation stands out as a true pioneer within Indonesia's fintech landscape-introducing advanced big data scoring techniques long before they became industry standard. With an impressive trajectory as one of the nation's fastest growing banks, it has earned widespread recognition among younger consumers who value innovation paired with reliability. The company places high importance on entrepreneurship; employees are empowered to take initiative while benefiting from supportive leadership that encourages knowledge sharing at every level. Here you'll find not just a job but a vibrant community committed to making financial services more accessible-and more rewarding-for everyone involved.

What's next:

If you are ready to make your mark at the forefront of digital banking transformation in Indonesia, this is your moment-apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.