Performance Marketing Executive

What you'll do:

• Strategic Planning: Align digital campaigns across search, social, display, and email with core business goals.
• Technical Setup: Manage end-to-end tracking, tagging, and Mobile Measurement Partners (MMP) to ensure data accuracy.
• Project Management: Lead campaign timelines and creative development to ensure high-impact, on-time delivery.
• Performance Tracking: Monitor KPIs (CTR, CVT, CAC) and utilize analytics tools to extract actionable insights.
• Benchmarking: Analyze competitor moves and industry trends to maintain a competitive edge.
• Reporting: Deliver clear, executive-level reports that translate complex data into strategic recommendations.
• Budget Management: Strategically allocate resources across channels to maximize cost efficiency.
• Testing & Growth: Execute A/B testing and experimentation frameworks to continuously improve conversion rates.
• ROI Measurement: Implement rigorous methodologies to track and prove the financial impact of marketing spend.
• Stakeholder Alignment: Partner with Design, Product, and Sales teams to ensure a unified brand message.
• Feedback Loops: Maintain open communication channels to refine strategies based on real-time internal and external feedback.

What you bring to the table:

• 1–2 years of experience in performance or growth marketing roles.
• Hands-on proficiency in executing campaigns across major platforms like Google Ads, Meta Ads, and TikTok.
• Operational excellence: Experience managing campaign timelines, assets, and daily optimizations to ensure on-time delivery.
• Full-funnel awareness: Understanding of how to support business objectives through different stages of the customer journey.
• Foundational Tracking: Familiarity with GTM, GA4, and pixel implementation to ensure accurate data capture.
• Mobile Knowledge: Understanding of mobile attribution basics and how MMPs (like AppsFlyer or Adjust) track app performance.
• Data Fluency: Ability to monitor and report on key metrics such as CTR, CVR, and CPA with high attention to detail.
• Testing Mindset: Experience supporting A/B tests and using results to improve ad performance.
• Team Player: Proven ability to work alongside creative, product, and data teams to get campaigns live.
• Creative Insight: Experience providing performance-based feedback to help creative teams iterate on ad visuals and copy.
• Clear Reporting: Ability to organize campaign data into clear summaries that highlight successes and areas for improvement.
• Stakeholder Support: Comfortable communicating daily performance updates and recommending tactical adjustments.
• Strong Ownership: A proactive approach to task management and a high level of accountability.
• Analytical & Curious: A natural tendency to ask why and look for patterns in data.
• Adaptable: Eager to learn new tools, stay updated on industry trends, and grow within a fast-paced environment.