Performance Marketing Executive

Responsibilities:

• Campaign Performance: Consistently hit or beat CAC, CPL, and ROAS targets across all managed paid channels: Google, Meta, LinkedIn, TikTok, Bing, Reddit, Quora, and X.
• Launch Velocity: New campaigns, markets, and segments go live on time, with tracking and creative in place before spend starts.
• Conversion Improvement: Landing page and creative tests translate into measurably better conversion rates and lead quality over time.
• Budget Discipline: Monthly spend paces accurately against plan, with overspend or underspend flagged early enough to act on.
• Experimentation Cadence: A steady pipeline of structured tests (audience, creative, bidding) produces clear, actionable learnings each month.
• Stakeholder Confidence: Sales, product, and leadership have clear, timely visibility into paid performance and can trust the numbers behind it.

Tasks:

• Campaign execution: Set up and launch campaigns across Google (Search, PMax, Display, Video, Demand Gen, etc.), Meta (Facebook/Instagram), LinkedIn, Bing, TikTok, Reddit, Quora, X (Twitter), and display/programmatic platforms; implement A/B tests for creatives, copy, audiences, and bidding.
• Ongoing optimisation: Run daily/weekly performance checks, adjust bids and budgets, and refine audiences and creative to improve performance.
• Creative & landing coordination: Collaborate with designers, copywriters, and product teams to iterate ad creatives and landing pages; recommend landing page tests to improve conversion rates.
• Testing & experimentation: Plan and run structured experiments across audiences, creatives, and bidding strategies.
• Budget management: Monitor pacing against monthly budgets, reallocate spend based on performance, and flag overspend or underspend early.
• Stakeholder communication: Provide clear updates to internal stakeholders (sales, product, leadership) and support client/partner calls as needed.

Required Experience:

• 2–4 years of hands-on paid media / performance marketing experience, ideally in-house or at a digital marketing agency, managing multi-platform campaigns.
• Working knowledge of Google Analytics (GA4), Google Tag Manager, Analytics platforms (such as Looker) and at least one CRM/attribution platform (such as HubSpot).
• Track record of planning and running structured A/B tests across creative, audience, or bidding strategies, and drawing clear conclusions from the results.
• Comfort working across regional, cross-border campaigns spanning multiple markets, currencies, and time zones; SEA/APAC market experience is a plus.