About Gently
Gently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.
We move fast because the needs of millions of Indonesian children can't wait. At Gently, we value clarity, ownership, and impact and we believe strong decisions start with strong data.
About the Rol
eAs a Performance Marketing Assistant Manager, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various paid channels to drive customer acquisition and business growth. You will analyze campaign performance, manage media budgets, collaborate with cross-functional teams, and develop data-driven strategies to maximize marketing effectiveness while supporting and mentoring junior team members
.
What We're Looking F
- orBachelor's degree in Marketing, Communications, Business, or a related fiel
- d.2 years of experience in Performance Marketing, Digital Marketing, Media Buying, or a similar rol
- e.Proficient in digital advertising platforms such as Meta Ads, TikTok Ads, and Shopee Ad
- s.Strong understanding of digital marketing funnels (Awareness, Consideration, Conversion) and customer journey mappin
- g.Proven experience in managing advertising budgets and optimizing campaigns to achieve ROAS, CPA, CTR, CPV, and other key performance indicator
- s.Strong analytical skills with the ability to interpret campaign performance data and provide actionable recommendation
- s.Hands-on experience conducting A/B testing across creatives, audiences, placements, and campaign objective
- s.Solid understanding of audience targeting, retargeting, pixel/tracking implementation, conversion events, and attribution model
- s.Experienced in collaborating with creative teams to develop effective advertising content and campaign
- s.Experience working with KOLs/KOCs is a plu
- s.Proficient in analytics and reporting tools such as Google Analytics, Google Looker Studio, or similar platform
- s.Strong communication, problem-solving, and project management skill
- s.Demonstrated leadership abilities with experience mentoring and developing junior team member
- s.Able to thrive in a fast-paced, dynamic, and target-driven work environmen
t.
What You Will
- DoManage and optimize advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital marketing channe
- ls.Develop and execute media buying strategies across the marketing funnel (awareness, consideration, and conversion) while ensuring efficient budget allocati
- on.Monitor, analyze, and report campaign performance on a daily and weekly basis, providing actionable insights based on key metrics such as ROAS, CPA, CPV, CTR, and Engagement Ra
- te.Collaborate closely with the Creative Team to develop effective ad copy, visuals, and content formats tailored to target audienc
- es.Conduct systematic A/B testing to improve campaign performance and maximize marketing effectivene
- ss.Manage relationships with KOLs/KOCs and evaluate the performance of paid versus organic content initiativ
- es.Recommend and implement retargeting strategies and audience segmentation based on user behavior and campaign da
- ta.Coordinate with Brand and Product teams to ensure alignment between paid media campaigns and broader marketing initiativ
- es.Mentor, guide, and develop the capabilities of 1–2 junior team members to support their professional growth and performan
ce.
