Performance Marketer

Company Description

Established in 2015, nakedpress is a leading healthy F&B brand based in Jakarta. Starting from cold pressed juices dan detox programs, we are now expanding into catering, snacks and cafe format. As the brand grows, we continue to innovate our product range while maintaining a strong commitment to quality ingredients and customer wellbeing.

About the role

This role owns paid performance media end to end and is the technical backbone of the new Brand pillar structure. Currently, it's Meta and Google but we might expand this in the future. What it needs is real fluency in the platforms and the discipline to manage a budget by funnel performance, not just by whether today's revenue number looks okay.

What you will own

• Day-to-day management of Meta and Google Ads accounts: campaign structure, budgets, bidding, targeting, and testing.
• Moving the team off revenue run-rate only reporting to a full-funnel view — CTR, add-to-cart, cost per purchase, ROAS — and building the reporting rhythm to support it.
• Ad hygiene: identifying and pausing underperforming ads and campaigns on a regular cadence, instead of letting spend sit in dead weight.
• Reconciling what Google Ads, Meta Ads Manager, GA4, and Shopify are each saying, so the team is working off one version of the truth.
• Running structured creative and audience tests in partnership with the Creative pillar — especially for newer products that need a different playbook.
• Advising on landing page strategy with e-commerce — most traffic currently lands on product pages rather than category/collection pages.
• Weekly reporting to the Brand Manager on spend, funnel performance, and test results.
• Experiment and A/B test on new ads platforms and features that are relevant for the brand.

What we're looking for

• 2–5 years running Meta, Google Ads, Youtube and / or Tiktok Ads hands-on ideally for a DTC / F&B / CPG or subscription brand — someone who has actually built and optimized campaigns, not just reported on them.
• Genuinely current on both platforms: comfortable with Meta's Advantage+ campaigns, CAPI/first-party data setup post-iOS14.5, and Google's Performance Max and Search — not just legacy manual campaign building.
• Reads a funnel, not just a ROAS number: can explain why a campaign is underperforming (creative, audience, landing page, or tracking) rather than just reporting that it is.
• Comfortable owning and pacing a monthly media budget across multiple live campaigns and products at once.
• Sharp creative instincts for food & beverage — what makes a health/wellness product feel appetizing, credible, and scroll-stopping to a Jakarta audience, versus what reads as generic stock-photo wellness content.
• Comfortable in GA4, Google Sheets/Excel, and pulling their own reporting — this is an individual-contributor role, not a delegate-and-review one.
• Good, plain-spoken communicator: this role reports directly into a Brand Manager who isn't a paid-media specialist, so clarity matters more than jargon.

Nice to have

• Experience working for an omnichannel brand (Online & Offline). 
• Experience setting up or cleaning up a Meta Conversions API / server-side tracking implementation.
• Comfortable briefing creative rather than just requesting more ads.