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little joy indonesia

Performance Content Specialist

little joy indonesia
Indonesia
1-3 Years
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Job Description

Responsibilities

  • Develop and execute content strategies focused on customer acquisition, engagement, and conversion.
  • Create content briefs and concepts for digital advertisements, organic social media, e-commerce platforms, and landing pages.
  • Analyze content performance metrics and optimize content based on data-driven insights.
  • Collaborate with graphic designers, video editors, KOL teams, and marketing stakeholders to produce high-performing content.
  • Conduct competitor analysis and market research to identify content trends and opportunities.
  • Generate creative ideas and content angles for paid advertising campaigns across Meta, TikTok, Google, and other digital platforms.
  • Monitor campaign performance and recommend content improvements to increase CTR, engagement rate, conversion rate, and ROAS.
  • Work closely with Performance Marketing and Brand teams to ensure content aligns with both brand objectives and business goals.
  • Review and provide feedback on creative assets before publication.
  • Stay updated on social media trends, consumer behavior, and platform best practices.

Requirements

  • Minimum 1 years of experience in Content Marketing, Creative Marketing, Performance Content, Social Media, Digital Marketing, or related fields.
  • Proven experience creating content for performance marketing campaigns.
  • Strong understanding of digital marketing funnels, consumer behavior, and content optimization.
  • Familiarity with Meta Ads, TikTok Ads, Google Ads, and major social media platforms.
  • Able to interpret campaign performance data and translate insights into content improvements.
  • Strong copywriting and storytelling skills.
  • Experience creating content briefs for designers, video editors, creators, and KOLs.
  • Creative thinker with strong analytical and problem-solving abilities.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  • Experience in FMCG, beauty, mom & baby, or e-commerce industries is a strong advantage.
  • Familiarity with UGC, creator content, and short-form video trends is preferred.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

little joy indonesia

Job ID: 149115027

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Last Updated: 11-06-2026 04:37:23 PM
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