Job Description:
The Performance Ads Specialist Vortex will be responsible for planning, executing, and optimizing digital marketing campaigns to drive traffic, leads, and conversions. This role requires a data-driven individual with expertise in SEO, SEM, performance marketing, Meta Ads (Facebook & Instagram Ads), and data analytics. Preference will be given to candidates with experience in the Education and Technology industries.
Responsibilities:
- Plan and execute digital marketing campaigns (SEO, SEM, email marketing, PPC, etc.)
- Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns to achieve business objectives.
- Optimize website and landing pages for lead generation and conversions.
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights.
- Make data-driven decisions to optimize campaigns and improve ROI.
- Collaborate with the content and design teams to create compelling marketing materials.
- Stay updated on digital marketing trends and best practices.
Soft Skills:
- Analytical mindset with strong problem-solving skills.
- Attention to detail and ability to interpret data.
- Strong communication and collaboration skills.
- Self-motivated and results-oriented.
- Adaptability to learn and implement new tools and strategies.
- Ability to translate data into actionable marketing strategies.
Requirements:
- Experience: Minimum 2-3 years of experience in digital marketing or performance marketing.
- Industry Background: Proven experience in the Education and Technology industries.
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Technical Skills: Proficiency in digital marketing tools (e.g., Google Ads, SEMrush, HubSpot), Meta Business Suite, analytics platforms, and data visualization tools.
- Data-Driven Skills: Experience in using data to optimize campaigns and make informed decisions.
- Certifications: Google Ads, Google Analytics, Meta Blueprint Certification, or other relevant certifications are a plus.
- Portfolio: Examples of successful campaigns with measurable results, including Meta Ads performance, preferably in the Education and Technology sectors.
