Performance Ads Specialist

Main responsibility:

Manage and optimize paid advertising campaigns across platforms such as Shopee Ads, Tokopedia Ads, TikTok Ads, etc., with the goal of generating profitable sales/leads.

Key responsibilities:

1. Plan and execute paid advertising campaigns.

2. Set up campaigns, audiences, budgets, creatives, pixels/events, and tracking.

3. Monitor daily campaign performance.

4. Optimize campaigns based on CPA, ROAS, conversion rate, CTR, CPC, and other metrics.

5. Test different audiences, creatives, offers, landing pages, and campaign structures.

6. Analyze customer acquisition costs and revenue generated from advertising.

7. Work with creative/content teams to develop high-performing ad creatives.

8. Identify underperforming campaigns and take corrective action.

9. Prepare weekly/monthly performance reports.

10. Manage and scale advertising budgets responsibly.

11. Conduct competitor and market research.

12. Continuously test new approaches to improve acquisition efficiency.

Requirements

Must have:

1. 1–3+ years experience managing paid advertising campaigns.

2. Hands-on experience with Shopee , Tiktok and Tokopedia Ads Manager.

3. Experience with at least one additional platform such as Shopee Ads or TikTok Tokopedia Ads.

4. Strong understanding of ROAS, CAC/CPA, CTR, CPC, CPM, CVR.

5. Able to analyze campaign data and make optimization decisions.

6. Comfortable managing advertising budgets.

7. Understanding of conversion tracking, pixels/events, UTM parameters, and attribution.

8. Strong Excel/Google Sheets skills.

9. Analytical and commercially minded.

10. Able to communicate campaign performance clearly.