Paid Performance Specialist

Responsibilities:

• Execute and optimize digital ad campaigns across Meta, Google, TikTok, and other platforms
• Monitor campaign performance using key metrics such as CPA, ROAS, CAC, and LTV
• Analyze campaign data, create reports, and provide improvement recommendations
• Collaborate with marketing, product, and technical teams to ensure proper tracking and conversions
• Manage advertising budgets effectively to achieve performance targets

Qualifications:

• 1–3 years of experience in performance marketing or digital advertising
• Hands-on experience with Meta Ads, Google Ads, and TikTok Ads
• Strong understanding of key digital marketing metrics (CPA, ROAS, CAC, LTV)
• Familiar with tools such as GA4, Firebase, or GTM
• Strong analytical and problem-solving skills