Conducting competitor analysis in digital advertising to enhance the company's competitiveness.
Develop a media planner by analyzing keywords, target audience, and current trends to ensure that the promoted advertisements align with the company's objectives and effectively reach target audience.
Analyze the results of published ads to assess current performance, take action, or formulate strategies to improve digital ads performance and increase conversions.
Coordinate with other departments regarding the content to be displayed in ads, ensuring alignment with company regulations and the goals of the business unit.
Build and maintain good relationships with external parties to support smooth operations.
Monitor ads and other marketing media to ensure that the keywords and displays seen by the audience align with the planned strategy.
Evaluate the performance of each platform, including infrastructure, ad productivity, marketing architecture, and current strategies, to be used as a basis for improving subsequent marketing activities.
Create reports, ensure the availability and accuracy of marketing performance results, and consolidate them in one place for more efficient access.
Requirements
Bachelor Degree from Marketing Communication or Business Management
3 - 4 years experience as Digital Marketing
Have experience from agency/beauty industry will be plus point
Have experience with digital ads (including knowledge about CTR, cost for digital ads, & media planner)
