Role Description This is a full-time, on-site Paid Ads Specialist role based in Bali, Indonesia. The Paid Ads Specialist is responsible for planning, launching, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and other relevant channels to drive qualified leads and conversions for AmaraEstate. Day-to-day tasks include conducting audience and keyword research, setting up campaigns and ad groups, writing and testing ad copy and creatives, monitoring performance metrics, and making data-driven adjustments to improve ROI. The role involves collaborating with marketing and sales teams to align campaigns with property promotions, ensuring accurate tracking and reporting, managing budgets, and preparing regular performance reports and insights. The Paid Ads Specialist also stays current with platform updates, industry trends, and best practices to continuously enhance campaign effectiveness.
Qualifications
- Demonstrated expertise in paid advertising platforms, including Google Ads, Facebook/Instagram Ads, and other digital media channels.
- Strong skills in data analysis and reporting, with experience using tools such as Google Analytics, Ads Manager dashboards, and spreadsheet software.
- Ability to conduct thorough audience, market, and keyword research to inform campaign strategy and targeting.
- Proficiency in crafting clear, compelling ad copy and collaborating on visual creatives that drive engagement and conversions.
- Experience in budget management, bid optimization, and A/B testing to maximize return on ad spend.
- Solid understanding of digital marketing fundamentals, including conversion funnels, remarketing, and tracking pixels.
- Excellent written and verbal communication skills, with the ability to explain performance insights to non-technical stakeholders.
- Strong organizational and time-management skills, with the capacity to manage multiple campaigns and deadlines simultaneously.
- Prior experience in real estate, hospitality, or property-related marketing is an advantage.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
