Online Brand Manager
Job Description
Are you a digital native with a passion for beauty Do you thrive in fast-paced environments and enjoy collaborating with cross-functional teams
If so, this is your opportunity to join L'Oreal Dermatological Beauty as our Online Brand Manager. As OBM, your big mission is to build strong and engaging brand love through digital + Ecom Assets.
You will....
If so, this is your opportunity to join L'Oreal Dermatological Beauty as our Online Brand Manager. As OBM, your big mission is to build strong and engaging brand love through digital + Ecom Assets.
You will....
- Manage digital assets
- Website - Execution & Metrics
- Spotscan metric & activation
- CRM activation (Whatsapp/ Email)
- 1P data collection & activation (with Digital Manager)
- Manage E-com assets
- SIS Excellence - improvement, changes + daily content integrity
- PDP Excellence - improvement, changes + daily content integrity
- Creative assets mega days (double date/ payday)
- Lower funnel direction (with Digital Manager)
- Drive E-com Excellence
- Bridges brand and ecom teams
- Translates and aligns brand priorities with online channels + brand assets
- Ecom metric performance tracking and come up with direction and strategy
- Align product priorities, activities planning, and strategy affiliate - along with EKAM & A&I
- Co-lead mega days activations - DD / Payday / SBD
- Assist and liaise with marketing + media team for digital + KOL activation
- Track livestream performance + strategize way forward along with eKAM
- Manage Contents
- Content planning on Tiktok - to drive best performing content (TCO / TCC) to drive traffic and engagement (awareness | consideration | purchase contents)
- Overview content metrics - and strategize way forward
- Liaise quantity of contents to be boosted on monthly basis
More Info
Key Skills
Product priorities activities planning
Content planning on TikTok
PDP Excellence
CRM activation
1P data collection activation
Spotscan metric activation
SIS Excellence
Ecom metric performance tracking
Lower funnel direction
E-com Excellence
