Job Description
Plan, develop, and execute offline marketing strategies to strengthen PCS Payment's market presence, with a primary focus on merchant-based branding and on-ground events. This includes:
- Creating and implementing merchant branding initiatives across PCS Payment's POS network (2,000+ merchants), ensuring each branded merchant becomes a visible touchpoint to promote our brand to surrounding communities.
- Coordinating with merchants to optimize branding opportunities (storefront displays, POS materials, and promotional signage) to ensure maximum visibility.
- Working closely with internal teams to align offline campaigns with broader marketing objectives, ensuring consistent messaging and brand identity.
- Monitoring and evaluating offline marketing performance through merchant feedback, sales uplift data, and brand awareness metrics to refine future strategies.
Minimum Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 2–3 years of experience in offline marketing, event management, or brand activation, preferably in the financial, retail, or fintech sectors.
- Strong communication and interpersonal skills to collaborate effectively with merchants, vendors, and internal teams.
- Exceptional organizational skills with the ability to manage multiple campaigns and events simultaneously.
- Creative thinking with a strong eye for impactful visual branding.
- Ability to analyze campaign results and suggest data-driven improvements.
- Experience or knowledge in POS (Point of Sales) solutions is preferred.
