New Media Operations Specialist

Job Responsibilities:

1. Responsible for the construction and daily operation of the brand's core presence, systematically plan the operation strategy of the core presence matrix, serve the overall brand communication and marketing, and take charge of the growth of public domain and private domain users;

2. Operation part: Capable of tracking and feeding back operational data, adjusting relevant operational strategies in a timely manner, and completing the target setting of core KPIs such as number of followers, read count, likes and activity level;

3. Collaborate with relevant resources such as brand planning to carry out promotion and implementation follow-up, make full use of various publicity channels to integrate resources, and promote the brand and campaigns;

4. Leverage internal and external resources to plan marketing activities focusing on the core platform, and take charge of enhancing the influence of the brand's core platform by creating high-quality content aligned with the brand tone and planning relevant events;

5. Monitor the promotion trends and effectiveness data of platforms related to itself and competing products, and conduct timely analysis and feedback.

Job Requirements:

1. Data Analysis capability: Accurately capture and analyze the Data Analysis of product trading points, timely track the marketing status of competing products, confirm the market position of the product, grasp the competition landscape, and predict market changes.

2. Good sense of online trends, able to keenly capture market conditions and trending topics to create marketing highlights

3. User Insight Capability: Possess user-centric thinking, optimize solutions based on Target User, product features and brand building requirements, and improve product data

3. Good communication skills: capable of effectively coordinating internal and external resources, with strong learning ability and teamwork spirit

4. Fluent in English listening, speaking, reading and writing, with excellent copywriting skills being preferred

5. Candidates with good media resources and media relations will be given priority