Job Description
Responsibilities
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
Our SMB New Business Development Team is responsible for prospecting, qualifying, pitching and closing high potential advertisers and marketing agencies for the TikTok Ads Platform. You will consult with decision makers to help them incorporate TikTok Ads into their marketing strategies, collaborate closely with internal stakeholders to develop best practices for client acquisition and sales, while building and managing a pipeline of opportunities, establishing new client relationships, focusing on revenue and bottom line business impact. Success in this position requires a passion for sales, supporting businesses, generating new business, agility to become high-achiever, and the ability to thrive in a fast-paced, team-focused environment.
Sales pipeline strategy & execution:
- Prospect, qualify, pitch and close new business opportunities for the TikTok Ads Platform, as well as working with customers, are not yet on the TikTok platform
- Build and manage pipelines of business, including inbound leads management and outbound prospecting efforts via phone, email, and 3rd party tooling
- Expected to consistently meet and exceed quantitative and qualitative acquisition sales targets, while delivering a best-in-class experience to clients
Account management & client relationship:
- Meet & consult with decision makers and align TikTok Ads strategies with identified marketing and business objectives
- Leading the full sales cycle; from prospecting to closing a deal, managing the customer in the first few months before fast-tracking to AM.
Cross-function strategic collaboration:
- Collaborate with cross functional teams on lead-generation initiatives
- Partner with multiple stakeholders to conduct thorough market research to identify new business opportunities and industry trends.
- Working cross-functionally with marketing teams and in-country teams to determine key growth industries, and execute this strategy.
Qualifications
Minimum Qualifications
- Bachelor's degree with minimum 5 years of relevant work experience in sales and/or business development
- Proficient with sales prospecting tactics and technologies
- Results-oriented with a strong drive for achieving goals.
- Able to identify & engage main stakeholders and key decision makers
- Understand basic fundamentals of digital ads performance
Preferred Qualifications
- Deep understanding of Small and Medium Business industry is a plus
- Experience in pipeline building through prospecting and reaching out to new customers
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
