National Sales Manager (FMCG, Food and Beverages)

Salary: Competitive and based on experience
Location: Jakarta

Keywords: FMCG, General Trade, Route-to-Market, Distributor Management, Sales Strategy, Team Leadership, Market Expansion, Relationship Building, Business Growth, Indonesia

A leading global player in the food and beverage industry is seeking a National Sales Manager to spearhead the expansion of its General Trade business across Indonesia. This is an exceptional opportunity for you to leverage your expertise in Route-to-Market strategies, distributor management, and sales leadership within the fast-moving consumer goods sector. The organisation offers a supportive environment that values collaboration, professional growth, and cross-functional teamwork. You will be empowered to shape national sales strategies, work closely with high-performing teams, and make a significant impact on market share and revenue growth. With flexible working opportunities and a commitment to nurturing talent, this role provides the perfect platform for you to advance your career while contributing to the success of a renowned brand.

• Play a pivotal role in driving nationwide sales strategy for one of the world's most recognisable food and beverage brands, focusing on General Trade channels throughout Indonesia.
• Enjoy a collaborative culture that encourages knowledge sharing, professional development, and close partnership with marketing, supply chain, and finance teams.
• Benefit from flexible working opportunities and a strong emphasis on team support, ensuring you have the resources needed to excel in your role.

What you'll do:

As National Sales Manager - General Trade (FMCG), you will play a central role in shaping the future direction of nationwide sales operations. Your day-to-day responsibilities will involve crafting strategic plans that drive both short-term wins and long-term growth across Indonesia's vibrant General Trade sector. You will work hand-in-hand with talented regional leaders to motivate teams towards shared goals while building enduring partnerships with distributors who are critical to market success. By collaborating with cross-functional colleagues in marketing, supply chain, and finance, you will ensure that every initiative is aligned for maximum impact. Your ability to analyse data will enable you to spot trends early and respond proactively with innovative solutions. Success in this position means not only achieving commercial targets but also nurturing a culture where everyone feels valued, supported, and inspired to contribute their best.

• Develop comprehensive national sales strategies tailored for General Trade channels to achieve ambitious volume, revenue, and market share objectives across Indonesia.
• Guide, mentor, and inspire regional and area sales teams by setting clear expectations, monitoring performance against KPIs, and fostering an environment of continuous improvement.
• Cultivate robust relationships with distributors, sub-distributors, and key accounts nationwide to ensure seamless execution of business plans and mutual growth.
• Oversee the design and optimisation of Route-to-Market models to maximise coverage, outlet penetration, and effective market execution in diverse geographies.
• Collaborate closely with marketing, supply chain, and finance departments to align business objectives and capitalise on emerging opportunities within the landscape.
• Monitor sales performance rigorously by conducting regular business reviews and providing actionable insights that drive operational excellence.
• Identify evolving market trends through data analysis and field observations; develop targeted action plans to address challenges and capture new growth areas.
• Lead the execution of field initiatives designed to enhance brand presence, customer engagement, and overall business performance in General Trade segments.
• Ensure strict compliance with company standards, policies, and regulatory requirements across all distribution activities to uphold organisational integrity.
• Champion a culture of teamwork by encouraging open communication, knowledge sharing, and mutual support among all members of the sales organisation.

What you bring:

To thrive as National Sales Manager - General Trade (FMCG), you will bring an impressive blend of technical know-how and people-centred leadership. Your background should include substantial experience managing complex sales operations within Indonesia's FMCG sector-particularly those involving General Trade channels. You are adept at developing Route-to-Market frameworks that deliver measurable results while remaining sensitive to local nuances. Your interpersonal strengths allow you to foster genuine connections both inside your team and externally with partners. Analytical thinking comes naturally to you; you are comfortable interpreting large volumes of data then distilling it into actionable insights that inform strategy. Above all else, your approach is grounded in dependability-you take ownership for outcomes but always remain open-minded about new ways forward. A willingness to travel extensively demonstrates your dedication not just to targets but also to supporting colleagues wherever they are based.

• Bachelor's degree in Business Administration, Marketing or related discipline is required for this senior-level position.
• At least 8 years experience in FMCG sales management with proven expertise overseeing General Trade channels within Indonesia's complex marketplace.
• Demonstrated proficiency in designing and implementing effective Route-to-Market strategies as well as managing large-scale distributor networks.
• Exceptional leadership skills with a track record of guiding sizeable teams towards collective achievement through empathy, encouragement, and clear communication.
• Outstanding interpersonal abilities enabling you to build trust-based relationships with distributors, sub-distributors, key accounts, and internal stakeholders alike.
• Advanced analytical skills allowing you to interpret market data accurately and translate findings into practical business recommendations.
• Excellent negotiation skills combined with sensitivity towards partner needs ensures mutually beneficial outcomes at every stage of engagement.
• A dependable approach marked by responsibility for results while maintaining flexibility when adapting strategies based on changing market conditions.
• Willingness to travel frequently across multiple regions in Indonesia as part of your commitment to supporting local teams effectively.
• Experience working for leading multinational FMCG or beverage companies is highly desirable along with deep familiarity with Indonesia's General Trade landscape.

What sets this company apart:

This organisation stands out as one of the most respected names in the global food and beverage industry-renowned for its commitment to quality products as well as its investment in people. Employees benefit from a culture built on collaboration where knowledge sharing is encouraged at every level. Flexible working arrangements help ensure work-life balance while generous training opportunities support ongoing professional development. The company places great value on inclusivity-actively welcoming individuals from under-represented backgrounds-and fosters an environment where everyone can contribute meaningfully regardless of their role or tenure. With access to cutting-edge resources plus exposure to some of the brightest minds in FMCG today, joining this team means being part of something truly special: a network dedicated not just to commercial success but also personal fulfilment.

What's next:

If you are ready to take your career in FMCG sales management to new heights while making a real difference across Indonesia's dynamic marketplace, this is your moment!

Apply today by clicking on the link provided-your next big opportunity awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.