National Key Account Manager (Modern Trade)

Hello. We're Blood.

Our purpose is to revolutionize periods.

Who are we

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We're scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, and Singapore, selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better

Who we're looking for / The role

We are looking for a driven National Key Account Manager to drive our growth in Modern Trade in Indonesia. This role is pivotal in expanding our market share and driving revenue growth for our Blood's product portfolio.

The ideal candidate has deep experience in FMCG sales, strong distributor and retailer relationships, combined with a strong entrepreneurial mindset. The National Key Account Manager will be responsible for the sales and long-term growth of our Modern Trade channels in Indonesia.

Core Responsibilities:

Execute business plans and drive productivity in Modern Trade (MT) - 25%

Work closely with existing key accounts to execute plans on product visibility, OSA, promotions, and trade marketing activations, in order to maximise velocity and achieve win-win outcomes.

Drive listings and account expansions across MT - 25%

Build MT expansion plans based on product portfolio and channel fit. Hunt, strategise, negotiate and lead this expansion of Blood's numeric & weighted distribution footprint across existing and new channels.

Modern Trade relationship management - 25%

Directly own & build wide and deep relationships with national MT accounts (Indomaret, Alfamart, Supermarkets, Hypermarkets, Drugstores, etc.). Support the KAMs in driving decisions, negotiations and other matters with MT accounts.

Trade marketing strategies - 15%

Collaborate with the Marketing team to strategize ATL, BTL and in-store execution that aligns with overall campaign and trade objectives, and drives consumer purchases. Measure and optimize the ROI for these over time.

Budget ownership and accountability - 10%

Own the budget for Modern Trade in Indonesia and ensure every dollar drives maximum outcome for the organization.

Skills & Qualifications

1. 8-10 years of experience in FMCG sales or Modern Trade category management (Good to have: specific experience in personal care, sanitary protection, or hygiene categories)
2. Strong relationships with Modern Trade retailers and distributors in Indonesia.
3. Highly entrepreneurial and hands-on, with a strong bias for execution
4. Thrives in a lean and agile start-up environment, without large teams and rigid processes, and sees the upside in speed, autonomy, and agility
5. Excellent negotiation, communication, and stakeholder management skills.

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We're committed to your growth as well offering unique learning opportunities and progression as we scale

Why Join Us

• High Impact: Be part of the leadership team and be the key driver for our retail sales in Indonesia
• Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
• Cross-Functional Exposure: Work across brand, commercial, supply chain, and product teams, gaining a holistic business perspective.

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.