Hello. We're Blood.
Our purpose is to revolutionize periods.
Who are we
Blood is an unapologetic period-care challenger brand operating across Indonesia, Malaysia, Singapore, and more markets in the region. We create game-changing period care products for all who bleed. Our focus on product innovation and material design enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
We are scaling fast across both e-commerce platforms and modern trade retailers, with distribution in more than 10,000 retail doors - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Who we're looking for / The role
If you:
- Enjoy the challenge of growing an insurgent consumer brand in the competitive and crowded retail environment
- Are detailed in execution to drive both sell-in and sell-out, but also able to think and plan strategically, including annual business planning with retailers
- Are always on the lookout for sales / trade marketing opportunities
- Can untap retailers by identifying new opportunities, developing, defining, negotiating and nurturing strong business relationships with key distributors
- Have an experimental and analytical mind, and like to be able to test and learn various promotional and trade activities so as to drive the highest ROI.
This role serves as a key member of our largest sales drivers. You'll work alongside the founders, brand, design, marketing and cross-channel teams to strategize and execute the scale-up of our period care product sales to consumers through modern trade and other retail stores across Indonesia.
Core Responsibilities
Retail Key Account Management (70%)
- Being the main point of contact with our Modern Trade Independent (MTI) accounts and new channel expansion (e.g. baby stores and cosmetic stores, etc.), keeping a tight communication flow and building our relationships with them
- Lead distributor management to track execution, provide commercial guideline and regular joint-business-plan with assigned distributors that oversee the account/region.
- Planning and Execution: Work closely with our retailers and internal management to analyze and plan for trade displays, promo activations etc, that can strongly drive sales.
- Expand reach and distribution of Blood products by pitching and securing listings for new products in existing retailers, or getting more stores home-shelf for existing SKUs
- Manage and own sales revenue actuals vs forecast on an account, category, and SKU level, on both a sell-in and sell-out basis.
- Manage the spends on A&P and identify opportunities for the accounts to grow or ride on retailer programs
- Identify & prioritize any other opportunities for growth through our retail channels
- Align and communicate with Supply Chain and Finance teams for demand forecasting and order fulfillment to prevent OOS in stores, as well as monthly debit note and TTA reconciliation
Trade Marketing and Merchandiser Management (20%)
- Work closely with retail POSM fabricators to ensure timely POSM fabrication
- Manage and optimize workflow for merchandisers to deploy POSMs effectively in stores based on deployment targets, as well as to surface potential OOS or other issues
New channel development (10%)
- Open new sales channels for the brand and set up the right RTM model - Hunt, pitch and list our products into retailers across Indonesia, followed by ensuring a strong in-store launch.
Skills & Qualifications
- At least 3-5 years experience in one of the following: sales, marketing, business development, account management or project management
- A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood's growth
- Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
- Fast learner and a team player, while being detail-oriented
- Good written and verbal communication skills, and comfortable using English to communicate with team members across APAC
A bit more about us
- Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
- Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
- Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
- We're committed to your growth as well, offering unique learning opportunities and progression as we scale
Why Join Us
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.
If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.
