Location : Surabaya
Period : Full time, Work from office
We are an Indonesian lifestyle brand group (Clowie, Rosca, and others) with a bold ambition to become Asias top-of-mind in the lifestyle space. Our focus is to create products that are not only functional but also trendy, aspirational, and deeply connected with Gen Z consumers.
We are looking for a Business Development & Merchandising Strategist, someone with sharp instincts in trend spotting, strong taste, and data-driven decision-making to turn cultural trends into real products that dominate the market.
Job Description
- Trend Spotting & Ideation: Identify emerging trends in fashion, accessories, and lifestyle (both local and global), and translate them into new product ideas.
- Merchandising & Development: Curate and select products to launch, create product mockups (Photoshop/Canva), and oversee the process from concept to market-ready.
- Data Analysis: Interpret raw e-commerce, competitor, and internal sales data to validate trends and identify growth opportunities.
- Go-to-Market Collaboration: Work with marketing, branding, and supply chain teams to ensure successful product launches.
- Pipeline Management: Build and maintain a clear product pipeline (36 months visibility) aligned with growth targets.
- Balance Brand & Growth: Take a trial-and-error approach to achieve revenue growth while keeping brand positioning intact.
Job Description
- Proven experience in merchandising, preferably in womens accessories, lifestyle, or tumbler categories.
- Strong taste & cultural radar, able to predict which trends will scale, not just short-lived fads.
- Advanced analytical skills with the ability to translate raw data into actionable insights.
- Skilled in Photoshop/Canva for product mockups and visualization.
- Strong commercial acumen, understands margin, COGS, and pricing strategies.
- Basic understanding of supply chain dynamics (MOQ, lead time, vendor negotiation).
- Familiarity with consumer insight gathering (quick surveys, polls, focus groups).
- Good go-to-market sense: knows how to time and position product launches.
- Highly organized with product pipeline management experience.
- Clear communicator, collaborative, and proactive.
- Growth mindset, agile, entrepreneurial, not afraid of trial and error.
Why Join Us
- Be part of Indonesias fast-growing lifestyle brands with a global vision.
- A fast-paced, creative, and growth-driven environment.
- Direct impact: your ideas and product decisions will shape the brands image and revenue growth.
- We invest in top talent with premium rewards
This role is perfect for someone who thrives at the intersection of trend culture, data, and business strategy. Interested email [Confidential Information]
with:
- A short essay about your experience and why youre a strong fit
- Your portfolio
- Your CV
- Use the subject line: [Your Name] Merchandising Strategist & Business Development.
