Member & Activations Manager

About the Role

You will be responsible for managing the development of customer relationships in an integrated manner to enhance customer value, strengthen the shopping experience, and support sales growth and the company's business sustainability.

Responsibility :

1. Manage the planning of customer loyalty programs and customer engagement activities based on business needs, customer behavior, and company targets to increase customer involvement and loyalty.

2. Evaluate the effectiveness of membership programs, reward schemes, customer benefits, customer events, and other engagement activities to ensure they contribute to customer growth and transaction volume.

3. Oversee the development of initiatives that drive new member acquisition, customer activation, transaction frequency, and customer retention, ensuring a continuous increase in the value of customers to the company.

4. Analyze customer behavior trends, program participation rates, the customer lifecycle, and the performance of engagement initiatives to identify opportunities for improving program effectiveness.

5. Coordinate the execution of customer programs with promotional initiatives, marketing campaigns, and other business activities to ensure customers receive a consistent and valuable shopping experience across all company channels.

6. Manage working relationships with vendors, communities, program partners, event organizers, and other external parties to support the implementation of loyalty and customer engagement programs.

7. Oversee the preparation of reports, program performance evaluations, and development recommendations to facilitate decision-making and enhance the effectiveness of customer-focused activities.

8. Develop the team's competencies in managing loyalty programs, customer engagement, customer experience, and activation activities to improve the quality of program execution and the achievement of functional targets.

Requirement :

• Minimum Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• Min 5 year(s) of working experience in the related field is required for this position.
• Key Knowledge and Skills: Loyalty Program Management, Customer Engagement Management, Customer Analytics, Event & Activation Management, Data Analysis, Budget Management, Vendor Management, Leadership, Communication Skill
• Placement : Head Office, West Jakarta

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector group of companies who are constantly innovating for improving the quality of lives. Manages 28 brand portfolios operating in six different sectors: Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology. Aiming to be more than family business - but beyond that, we are business for families, we carry the mission to bring values for betterment of lives through business development and continuous growth.