Media Marketing Officer

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Early Applicant

Job Description

Responsibilities

Develop and execute comprehensive digital marketing plans to support brand, original content, and sports campaigns.
Set up and maintain digital dashboards to monitor campaign performance and key metrics.
Manage and optimize paid media campaigns across Meta, TikTok, and YouTube Ads platforms.
Monitor, analyze, and report campaign performance, focusing on digital awareness metrics.
Ensure effective allocation of marketing investment (MIO/BIO) to achieve efficient and impactful campaign outcomes.
Collaborate with cross-functional teams to align digital initiatives with overall marketing objectives.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
Proven experience in digital marketing or paid media campaigns.
Strong understanding of digital campaign planning and execution.
Proficiency in Google Workspace (Docs, Sheets, Slides).
Hands-on experience with Meta Ads, TikTok Ads, and YouTube Ads dashboards.
Strong analytical skills with the ability to interpret data and generate actionable insights.