About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About Media Futures Group (MFG)
Google has consolidated its media agency partnership into WPP's GroupM, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
About The Role
As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup and activation of social media campaigns across multiple countries via a self-service ad platform (e.g. Meta Business Manager, LinkedIn, X and Youtube). The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. This role is for the Social team, part of the Media Activation team.
Role Responsibilities Include But Are Not Limited To
- Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA and reporting.
- Develop strong relationships with your client, acting as key channel expert
- Develop strong relationships with your partners (Social publishers), acting as their key
- contact from MFG
- Be able to communicate with clients on subjects outside your remit, and provide them with
- useful insight
- Knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
- Ownership and monitoring of campaign to ensure that the Social team provides proactive,
- strategic and tactical optimization recommendations
- Growing knowledge of adjacent and/or connected disciplines including Planning, Data Strategy, Analytics and AdOps
- Growing knowledge of the channels/ad-tech ecosystem (publishers, data, platform, etc.) for specific APAC market(s) you are working on
- Lead bi-weekly reports and half yearly campaign wrap ups for all Social platforms
- Regularly contribute to media best practices and campaign processes
- Communicates planning successes, failures, and escalations to line manager in a timely manner
- Manage the successful task delegation of work for 1-2 junior team members
Required
Desired background experience:
- Approximately 3-5 years experience in a digital media agency
- Expert knowledge on Social platforms (Meta, Youtube, X and LinkedIn)
- High attention to detail, and excellent organizational skills
- Highly developed interpersonal and relationship management skills
- Excellent communication skills, both verbal and written
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
- Proven experience managing people/teams
- Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)
- A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends
Desirable
- Previous experience working on social media ads, Youtube and media planning
- Proficiency planning and deploying campaigns via self-serve ad platforms (e.g. Meta Business Manager, LinkedIn, X and Youtube)
- Facebook Blueprint certification desirable
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