Manage day-to-day operations and performance of 2P marketplace channels, ensuring smooth execution and achievement of business targets.
Plan, execute, and monitor marketplace campaigns, including mega campaigns, monthly promotions, flash sales, vouchers, bundles, and other promotional programs.
Monitor and analyze marketplace performance across traffic, conversion, sales, GMV, CTR, ATC, ROAS, and revenue, and provide actionable optimization recommendations.
Review and optimize performance marketing activities across marketplace platforms to improve traffic, conversion, and sales performance.
Manage and optimize visual merchandising across marketplace storefronts, including homepage banners, campaign landing pages, product listings, category pages, and promotional assets.
Optimize product assortment, pricing, promotions, vouchers, and campaign mechanics to maximize marketplace sales.
Coordinate with internal teams and marketplace partners to ensure campaign readiness, including product availability, pricing, promotional mechanics, content, and campaign assets.
Conduct regular marketplace performance analysis and identify opportunities to drive traffic, conversion, and revenue growth.
Monitor competitors, marketplace trends, pricing, promotions, and consumer behavior to identify business opportunities.
Ensure product pages and storefronts are accurate, up-to-date, and aligned with brand guidelines and campaign priorities.
Requirements
Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
Minimum 2 years of experience in e-commerce, marketplace, digital commerce, or a related field.
Hands-on experience managing marketplace platforms such as Shopee, Tokopedia, Lazada, Blibli, TikTok Shop, or equivalent.
Strong understanding of marketplace operations, campaign management, and performance marketing.
Proven experience planning and executing marketplace promotional campaigns.
Familiarity with marketplace visual merchandising and storefront management.
Strong understanding of key marketplace performance metrics, including GMV, revenue, traffic, conversion rate, CTR, ATC, and ROAS.
Strong analytical and problem-solving skills, with the ability to translate performance data into actionable recommendations.
Good understanding of digital marketing and paid media, particularly marketplace advertising.
Proficient in Microsoft Excel / Google Sheets and comfortable working with performance data.
Experience using marketplace Seller Centers, advertising platforms, and analytics dashboards is a strong advantage.
Experience handling consumer electronics, technology, or other high-consideration products is a plus.
