Job Description

Marketing Specialist (U.S. DTC Brands)

Equinox Technology · Central Jakarta, Indonesia (On-site)

Compensation Package

IDR 10–20 million/month (base salary + performance bonus)

Office Location

Sahid Sudirman Centre, 56th Floor, Central Jakarta

About Us

Equinox Technology LLC is a hyper-growth Direct-to-Consumer (DTC) company founded in 2019, operating from Jakarta and selling to customers across the U.S. and global markets. We generate 8-figure USD annual revenue and run a growing portfolio of our own brands:

Sohnne
Enigwatch
Sofatica
Thepanelhub

We're looking for a Marketing Specialist who can own growth across multiple brands at once. You're as comfortable launching a Meta campaign as you are pitching a creator, and you don't wait for an analyst to tell you what's working. You pull the data yourself, study competitors before they move, and automate whatever can be automated. If that's how you already work, you'll fit right in.

What You'll Do

Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other channels for each brand in our portfolio
Build and scale affiliate, influencer, and partnership programs targeting the U.S. market
Identify, recruit, and onboard affiliates, creators, and strategic partners, and build long-term relationships with top performers
Run competitive research on keywords, ads, and positioning using tools like SpyFu or SEMrush
Write and run SQL queries in BigQuery to pull performance data directly
Monitor and improve core metrics: CTR, CPA, ROAS, conversion rate, AOV, and revenue contribution per brand and channel
Ensure accurate tracking, attribution, and reporting across GA4, ad platforms, and affiliate networks
Build and maintain API integrations between ad tools, affiliate platforms, and tracking systems
Allocate budget and priorities across brands based on performance and growth goals
Work with Creative, Product, and E-commerce teams on campaign messaging, offers, landing pages, and seasonal promotions (Black Friday, Memorial Day, etc.)

What You'll Bring

2+ years in Performance Marketing, Affiliate Marketing, Growth, or E-commerce Marketing
Hands-on experience running paid campaigns on Meta and/or Google Ads with real budgets
Experience with affiliate or tracking platforms (Impact, ShareASale, CJ Affiliate, or similar)
Comfortable writing SQL, ideally in BigQuery
Experience with competitor research tools (SpyFu, SEMrush, or equivalent)
Experience working with APIs across ad networks, affiliate platforms, or tracking tools
Data-driven: you check the numbers before forming an opinion
Professional written and spoken English
Proactive, target-driven, and detail-oriented, able to juggle several brands without dropping the ball

Nice to Have