Campaigns & Activations: Plan, develop and execute all marketing campaigns and activations that are disruptive, innovative, and aligned with brand objectives to drive growth.
Brand Management: Maintain a consistent and positive brand image through branding strategies, visual identity, messaging. Ensure brand guidelines are followed.
Marcomm & PR: Cultivate and manage relationships with customers, key opinion leaders, and 3rd parties. Develop and execute strategies that engage these stakeholders effectively.
Digital Marketing: oversee digital marketing efforts including SEM/SEO, content marketing, social media marketing, online advertising and website/apps management. Ensure the company's online presence is strong and aligned with marketing goals.
Budget Management: Oversee and manage the marketing budget, ensuring efficient allocation of resources across campaigns and advertising efforts.
Advertising & Promotion: plan, develop and execute strategies to attract & retain customers mainly through social media campaign and content creation to engage the target audience and meet the objectives.
Team Leadership: Lead & monitor marketing team, setting clear goals & providing guidance to achieve the objectives. Delegate task & responsibilities effectively, ensuring efficient workflow.
Market Research: Conduct comprehensive research on F&B industry, competitors, and consumer behavior to inform growth strategies and address customer needs.
Requirements
Min 2 years experience as Marketing Manager or related field
Previous experience preferably in the food & beverage, restaurant or hospital industry is a strong advantage
Proven success in developing and executing impactful marketing campaigns
Analytical thinking and data-driven decision making
Proficiency in digital marketing, including social media, email marketing, SEO/SEM, and content marketing
Ability to analyze market trends, competition, and customer behavior
A creative thinker with the ability to balance strategic vision and tactical execution someone who not only has a clear vision but also knows exactly how to bring that vision to life.
