Marketing Manager

Location: Jakarta Office, Sepatan (Tangerang)

Type: Full-Time

Level: Experienced / Managerial

About the Role

FLO is hiring an experienced Marketing Manager to own our overall marketing strategy — from brand building to demand

generation — across our syrup and powder product portfolio. You'll lead a small team and work cross-functionally with sales,

product, and content to drive sustainable growth.

Key Responsibilities

•Develop and execute the annual/quarterly marketing strategy and calendar across digital, social, retail, and offline

channels

•Oversee brand positioning, messaging, and visual identity consistency across all touchpoints

•Plan, organize, and lead brand events, activations, sponsorships, and partnership initiatives to build visibility and engagement

•Identify, negotiate, and manage strategic partnerships and collaborations (brand, community, or co-marketing) that support FLO's growth

•Plan and manage seasonal campaigns and promotional calendars in coordination with Sales

•Build and manage relationships with external partners: agencies, influencers, media, event organizers, and sponsors

•Analyze marketing performance data (reach, engagement, campaign ROI) and present insights/recommendations to leadership

•Conduct market and competitor research to identify growth opportunities and emerging trends in the F&B/beverage category

•Coordinate with Sales Managers (Indonesia and Bali) to align marketing initiatives with regional sales targets

•Manage vendor and agency relationships for photography, video production, printing, event production, and other marketing needs

Requirements

•Minimum 4-5 years of marketing experience, including at least 1-2 years in a managerial or team-lead capacity

•Proven track record of planning and executing successful multi-channel campaigns with measurable results

•Experience planning and running events, activations, or partnership programs from concept to execution

•Strong analytical skills — comfortable working with marketing data, dashboards, and reporting tools

•Solid understanding of brand, social, and offline/retail marketing

•Excellent leadership, communication, negotiation, and stakeholder management skills

•Bachelor's degree in Marketing, Business, Communications, or related field

•Experience in F&B, FMCG, or beverage industry strongly preferred

Nice to Have

•Existing network of event organizers, media contacts, or potential brand partners

•Familiarity with tools like Meta Business Suite or CRM/marketing tools