Strategy Translation
Transform the vision of C-Level Directors into actionable daily marketing activities.
- Develop campaign strategies, channel plans, and execution timelines
- Prepare monthly and quarterly marketing roadmaps
- Prioritize marketing channels based on business goals
- Ensure alignment across all marketing functions
Campaign Management
Lead and oversee marketing campaigns from planning to execution.
- Define campaign briefs, objectives, and KPIs
- Coordinate with cross-functional teams (PR, Social Media, Creative, KOL, Ads)
- Track campaign progress and deadlines
- Take immediate action to optimize underperforming campaigns
Branding & Brand Development
Strengthen and maintain the company's brand identity and positioning.
- Establish branding direction and market positioning
- Ensure consistency of brand identity across all platforms
- Build brand awareness and enhance brand perception
- Supervise branding initiatives and public communications
People & Team Management
Manage the productivity and effectiveness of the marketing team.
- Conduct regular daily and weekly team briefings
- Monitor team workload and task distribution
- Foster collaboration, motivation, and positive teamwork
- Support team development through coaching and guidance
Performance Monitoring
Monitor and evaluate overall marketing performance.
- Analyze KPIs across all marketing channels
- Deliver weekly and monthly performance reports to management
- Provide insights and strategic recommendations based on data analysis
Budget Control
Support effective allocation and management of the marketing budget.
- Monitor budget spending and utilization
- Assess channel performance and ROI
- Optimize and reallocate budgets where necessary
Cross-Department Coordination
Serve as the communication bridge between departments.
- Coordinate with Product, Tech, Customer Service, and Business Development teams
- Communicate customer and user feedback internally
- Align marketing campaigns with the product roadmap
Quality Control
Ensure all marketing materials maintain consistent brand messaging.
- Review and approve marketing content
- Maintain brand tone, voice, and positioning
- Conduct quality checks on KOL materials and advertising creatives
Crisis Handling
Handle marketing-related issues before escalation to senior leadership.
- Resolve campaign or content-related problems
- Coordinate with PR teams during negative public sentiment
- Determine appropriate responses and escalation procedures when needed
Innovation & Improvement
Drive continuous improvement in marketing strategies and workflows.
- Explore and test new campaigns and marketing channels
- Conduct competitor benchmarking and market analysis
- Improve internal workflows, systems, and team tools
