Marketing Manager

Develop and execute comprehensive marketing strategies across digital and physical channels to elevate brand awareness, drive customer footfall, and build strong partnerships within the

healthcare community.

Responsibilities

1. Digital & Social Media Marketing: Direct the Digital Marketing Team and external digital

agencies in shaping the annual digital strategy, optimizing performance marketing budgets,

and building brand authority through strategic influencer partnerships.

2. CRM & Loyalty: Govern the strategic direction of the CRM team, establishing frameworks for

tiered loyalty rewards, driving new member acquisition, and maximizing the customer

retention rate through data-driven campaigns.

3. Event & Activation: Provide executive oversight to the Events team, approving high-impact

activation strategies for new store openings and community health initiatives.

4. Visual Merchandising & Creative: Steer the Creative and VM teams by establishing brand

aesthetics, approving seasonal visual guidelines, and ensuring absolute brand consistency

across the retail network.

5. Business Partnership Non-Trade: Cultivate high-level strategic relationships with key nontrade partners (including medical practitioners, clinics, and corporate partners) and guide the

B2B team in managing the CRM pipeline for collaborative health initiatives and referral programs.