Marketing Manager

Responsible for overseeing, planning, and managing the marketing programs and activities for for one of ISMAYA's Lifestyle Brands to enhance the sales.

Brand:

• Create and implement long-term brand strategies for assigned brand to strengthen brand equity and recognition.
• Develop brand guidelines and ensure consistent application across all marketing channels to promote brand awareness & customer engagement
• Monitor brand performance through market analysis and adjust strategies as needed.
• Plan & execute product partnership with brand, public figure or community to maintain brand excitement and relevance

Promo:

• Develop promotional strategies to increase product visibility and sales.
• Plan and execute promotional campaigns, seasonal offers, and loyalty programs.
• Analyze market trends and consumer behavior to tailor promotions effectively.

Product:

• Define product positioning and value proposition.
• Conduct market research to identify opportunities for new product development and enhancements.
• Collaborate with various teams such as marketing, advertising, and product development to ensure brand consistency.

Market Research:

• Conduct regular market and competitor analysis.
• Gather and analyze consumer insights to inform strategic decisions.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• At least 2-3 years of experience as Brand Marketing Manager at least handling one brand.
• Experience in F&B retail/lifestyle is preferred.
• Proficiency in Market Research.
• Proficiency in Campaign Management.
• Fluent in English.
• Proficiency in Google & Microsoft Office Suite (Google Sheet, Google Slides, Google Docs, Excel, Word, PowerPoint).
• Strong Leadership.
• Strong strategical thinking.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinker with attention to detail and problem-solving abilities.
• Retain, develop and manage team of marketing.