Beyond The Vines is a multidisciplinary design studio based in Singapore, with physical and online retail presence in Singapore and the region. We're looking to hire a strategic and hands-on Marketing Manager to join our growing team in Indonesia, to lead all local marketing and social media strategy, and drive brand growth and consumer engagement locally.
Responsibilities include:
Market Strategy & Planning:
- Develop and execute integrated marketing strategies tailored to the Indonesia market, aligned with global brand direction and positioning.
- Analyse market trends, consumer insights, and competitive landscape to inform strategy and campaign planning.
- Build brand awareness and affinity through a mix of digital, experiential, and community-driven marketing initiatives.
Digital & Social Media Management:
- Lead the content strategy, operations, and performance of key digital platforms in Indonesia (Instagram, Facebook, TikTok, X).
- Drive engagement through culturally relevant storytelling while maintaining Beyond The Vines brand tone and aesthetic.
- Collaborate with HQ to localise content and adapt campaign assets for the Indonesia market.
Brand Activation & PR:
- Plan and execute local marketing activations including product launches, pop-ups and collaborations.
- Manage local PR and influencer (KOL) relationships, identifying opportunities for partnerships that elevate the brand.
- Ensure all activations reflect Beyond The Vines minimalist, design-led brand identity.
Performance & Reporting:
- Track, analyse, and report on marketing performance metrics and ROI.
- Manage marketing budgets responsibly, ensuring effective resource allocation and cost efficiency.
- Provide regular updates and insights to the HQ Marketing team.
Cross-Functional Collaboration:
- Work closely with HQ teams (Design, E-commerce, and Visual Communications) to ensure brand consistency across all customer touchpoints.
Requirements include:
- Bachelor's degree or above in Marketing, Communications, Business, or related fields.
- Minimally 5-6 years of experience in brand or digital marketing, preferably with fashion industry and international brand experience and strong hands-on execution in social media.
- Deep understanding of the Indonesian consumer market and local digital platforms (Instagram, Facebook, TikTok etc); track record of building social presence and engagement across these platforms is a must.
- Proven track record of executing brand campaigns with high impact and audience engagement.
- Excellent aesthetic sense and content sensibility; creative with strong attention to brand storytelling.
- Strong project and time management skills; ability to lead multiple initiatives in a fast-paced environment.
- Strong command of English and Bahasa Indonesia; capable of communicating and coordinating with regional teams effectively.
- Passionate about the fashion and design industry, and enthusiastic about Beyond The Vines brand values.
By applying for a position at BTV Group Pte Ltd, you give us consent to keep your professional profile/resume for the period of 12 months from the date of application. The purpose of retention is for us to review your experience for future openings that we may have within our Group. After that period, we would dispose of the same in a secure and proper manner. If you do not wish for us to retain your professional profile/resume, kindly let us know via email at [Confidential Information].
