Translate high-level marketing frameworks and business priorities into actionable brand roadmaps with clear objectives, measurable outcomes, and efficient resource allocation.
Oversee the development, implementation, and optimization of cohesive marketing strategies across Hangry brands through managing Junior Leads and Leads, ensuring alignment with company objectives, brand direction, and emerging market opportunities.
Mentor and manage the team to ensure the quality, effectiveness, and consistency of brand marketing strategy implementation encompassing advertising, KOL, partnerships, regional, and campaign initiatives.
Drive continuous improvement and innovation by analyzing brand performance, market trends, competitive movements, and consumer insights to identify growth opportunities and optimization areas.
Collaborate closely with cross-functional teams (Creative, Revenue, Growth, Product) to ensure marketing strategies are well-integrated, resource use is optimized, and initiatives contribute effectively to overall business objectives.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, Data Analytics or a related field. market research experience is highly preferred.
58 years of experience in brand management, strategic marketing, or marketing leadership roles.
Proven experience leading multiple brands or managing multiple team members in a fast-paced, dynamic environment.
Demonstrated track record of translating data and insights into effective marketing strategies that drive business results.
Experience in FMCG, tech startups, or digital-first companies is highly preferred.
Previous experience managing marketing teams and cross-functional collaboration with creative, sales, or product divisions.
Strong strategic and critical thinking.
Advanced understanding of market research and competition analysis, brand architecture, and consumer segmentation.
Strong financial and analytical acumen able to interpret performance data, optimize marketing spend, and able to rationalize outcomes.
High proficiency in presentation and storytelling to influence senior stakeholders and management.
Experienced in managing multiple marketing channels, including digital, offline, partnerships, and KOL initiatives.
Curious, adaptable, and data-informed decision-maker with a growth mindset.
Strong leadership and people management skills capable of coaching mid-senior team members and fostering high-performing teams.
Excellent communication and negotiation skills for senior-level stakeholder management.
Strategic yet hands-on mindset able to think big-picture while ensuring optimized execution.
