Our client, a growing F&B company in Indonesia, is seeking a Marketing Manager to lead and strengthen its portfolio of F&B brands. This role will be responsible for driving brand growth, strategic positioning, and commercial performance across multiple brands. The position will work closely with Commercial, Growth, Creative, Product, and Operations teams to develop distinctive brand strategies, execute impactful integrated campaigns, strengthen brand equity, and identify new opportunities to drive sustainable business growth. This role will be based in Bandung.
Job Description:
- Develop and drive brand strategies across multiple brands, ensuring clear positioning and differentiation to strengthen market presence and growth.
- Own brand identity and consistency across all consumer touchpoints, including visual identity, tone of voice, and overall customer experience.
- Lead end-to-end integrated marketing campaigns from concept development through execution and performance evaluation, leveraging data to optimize reach and conversion.
- Conduct market, consumer, and competitor analysis to identify growth opportunities and provide insights for the new product development pipeline.
- Collaborate closely with Commercial and Growth teams to align brand strategies with business objectives, revenue targets, and overall commercial performance.
Requirements:
- Coming from a strong Brand Management background with 5+ years of experience in the F&B or FMCG industry, including hands-on experience managing multi-brand portfolios.
- Strong expertise in brand positioning and identity management, with the ability to oversee multiple brands and maintain clear strategic direction.
- Strong creative and commercial mindset, with the ability to translate consumer insights into impactful brand strategies, equity, and business growth.
- Excellent project management and cross-functional leadership skills, with experience collaborating closely with Creative, Product, Operations, and other key stakeholders.
