Marketing Manager

Responsibilities

Role Purpose

This role exists to create demand that converts into revenue. The SPV / Digital Marketing Manager is the right hand of the CMO in digital execution—responsible for turning products (SKU by SKU) into consistent revenue drivers through creative, data-backed digital systems. The focus is demand creation, message-market fit, and creative performance.

Core Mission

Build and scale revenue-generating digital demand for every key Evolene SKU through:

• Winning creative angles
• Performance-driven content
• Strong collaboration across content, KOL, and product teams
  
  

Key Responsibilities

• Own Revenue per SKU (Digital)
• Treat each SKU as a mini business
• Define:
• Core demand angle
• Primary customer segment
• Creative strategy per funnel stage
• Responsible for revenue contribution, not just traffic or impressions
• Lead Creative Performance Strategy
  
  

Translate product insight → high-performing ad creatives

Work Closely With

• Content team
• Video production
• KOL Team
  
  

Decide

• What message to scale
• What angle to kill
• What creative to iterate
  
  

This role directs creative, not just receives assets.

• Performance Marketing Ownership
• Oversee paid channels (Meta, TikTok, Google, Marketplace Ads)
• Ensure:
• Creative-first testing framework
• Clear attribution to SKU revenue
• Continuous learning loops
• Key metrics owned:
  
  

Revenue per SKU

ROAS

Cost Per Lead

Creative fatigue & scaling signals

• Demand Creation (Not Promo Reliance)
• Build demand via:
  
  

Education

Belief shift

Problem awareness

Desire creation

Not Discounts, Cashback, Flash sales

• Cross-Team Leadership
  
  

Act As The Bridge Between

Product (R&D / claims)

Content & KOL

Performance marketing

Ensure all teams are aligned to one revenue narrative per SKU

• Reporting & Decision Making
• Report directly to CMO
• Present:
  
  

What is working and why

What is not working and why

Clear next actions

Success Metrics (KPI)

• Primary KPIs (Non-Negotiable)
• Revenue contribution from digital channels
• Revenue growth per SKU
• Creative performance lift (CTR → Cost Per Lead → ROAS)
  
  

Requirements

Experience

• 3+ years in performance-driven digital marketing
• Experience managing supplement, FMCG, or performance brands is a strong plus
• Proven track record of revenue ownership, not just campaign execution
  
  

Skill Set (Must Have)

Strong Understanding Of

• Consumer psychology
• Creative testing frameworks
• Funnel strategy
  
  

Able To

• Read performance data and translate it into creative decisions
• Build demand without over-reliance on promos
• Think SKU-by-SKU, not brand-only
  
  

Mindset & Traits (Critical)

• Revenue-driven, not ego-driven
• Comfortable being challenged by CMO
• Thinks like a business owner, not an executor
• Curious, structured, and fast-learning
• Can lead without needing authority
  
  

Why Join Evolene

• You work directly with the CMO
• Work alongside hungry A-players
• Build a future global supplement brand