Lead the development of annual marketing strategies for Private Label and Exclusive Label portfolios, ensuring alignment with business goals
Drive strategic decisions through market insights, competitive analysis, and identification of growth opportunities
Manage high-level partnerships with principals and key external stakeholders to support Exclusive Label performance
Oversee brand development, positioning, and go-to-market planning in collaboration with Product teams
Direct integrated marketing initiatives across digital and offline channels, ensuring strong execution and measurable impact
Govern digital marketing performance (social media, SEO/SEM, email, digital ads) with a data-driven approach
Strengthen online sales channels by designing and optimizing the end-to-end digital sales funnel
Lead BTL and offline initiatives to enhance brand visibility and support commercial objectives
Ensure excellence in marketing content quality and brand consistency
Manage the overall marketing budget and ensure high ROI on spend
Report key marketing performance insights and strategic recommendations to senior management
Provide leadership, coaching, and capability development for the marketing team
Align cross-functional execution with Sales, Product, and Operations to drive business outcomes
Requirements :
Professional Experience: At least 5+ years of experience in growth/demand planning, strategy and planning, or consulting in FMCG
Experience in managing Digital Media campaign / account (App Install, SEO, SEM, Facebook, Twitter) is a plus
Proven expertise in managing and executing multiple projects simultaneously, including developing timelines, managing budgets, and coordinating teams effectively
Strong proficiency in analyzing data and metrics to evaluate the success of marketing campaigns and apply learning for continuous improvement
A results driven, independent thinker with superior numerical, analytical, and financial / economics / accounting skills combining with strong marketing insight
Familiarity with the customer journey and hands-on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar)
Possesses strong interpersonal skills and maintains a positive attitude in the face of challenges
Strong teamwork and collaboration skills
Excellent communication skills are required to articulate marketing strategies and plans clearly to both internal and external stakeholders
