Job Brief
We are seeking a highly driven and strategic Lead of Marketing to oversee and execute our marketing initiatives. This role is crucial in shaping the companys brand presence, driving customer acquisition, and ensuring consistent communication across all channels. The ideal candidate is both analytical and creative, capable of leading a marketing team while working hands-on to deliver impactful campaigns.
Job Description
As the Lead of Marketing, you will be responsible for developing and implementing marketing strategies to support business growth. You will manage brand positioning, oversee digital and offline campaigns, coordinate with cross-functional teams, and ensure that all marketing activities are aligned with the companys objectives. This role requires strong leadership skills, a data-driven mindset, and the ability to balance strategic planning with execution.
Job Responsibilities
- Develop and execute comprehensive marketing strategies to achieve company goals.
- Lead and mentor the marketing team, ensuring high performance and collaboration.
- Manage brand positioning, identity, and consistency across all communication channels.
- Oversee digital marketing initiatives, including social media, SEO/SEM, email campaigns, and paid advertising.
- Plan and implement offline marketing activities such as events, partnerships, and promotional campaigns.
- Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
- Track, analyze, and report on the performance of marketing campaigns and initiatives.
- Collaborate with sales, product, and other departments to ensure marketing alignment with overall business strategy.
Job Requirements
- Strong understanding of digital marketing tools, platforms, and analytics.
- Demonstrated success in developing and executing integrated marketing campaigns.
- Excellent leadership, communication, and team management skills.
- Analytical mindset with the ability to interpret data and turn insights into strategy.
- Creative, proactive, and results-oriented, with strong attention to detail.
- Ability to work in a fast-paced environment and manage multiple priorities effectively.
