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Marketing Lead

Lita

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3-5 Years
4 months ago
258 Viewed
0 Applied

Job Description

Role Overview:

We are looking for a dynamic, experienced and entrepreneurial Country/Region Marketing Leader in gaming/social networking industry. The Leader will be responsible for leading a team to develop and implement strategies to drive sales growth, expand market presence, and lead the strategic direction in Indonesia or in SEA.

Key Responsibilities:

1. Drive the development and implementation of comprehensive communication strategies and brand campaigns.

2. Oversee end-to-end program launches, ensuring smooth collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.

3. Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement.

4. Monitor and analyze campaign performance, utilizing data-driven insights to evaluate and optimize marketing efforts.

5. Owning the monthly and quarterly campaign calendars in consultation with the commercial team to deliver the revenue and profitability targets

6. Providing direction on campaign strategies such as positioning and messaging to ensure promotional campaigns achieve top and bottom-line targets.

7. Foster a entrepreneurial and collaborative work environment to enhance employee engagement and productivity.

8. Lead marketing team to achieve business goals and train team members.

Qualifications:

Required:

1. 5+ years of marketing and communication experience in gaming/social networking/IT industry in Indonesia or SEA, and 3+ years of business leader role in country level or region level;

2. Proven successful business outcomes and solid track record of developing, executing, and managing effective integrated marketing campaigns;

3. A strong businses leader but also inspired people manager, excellence in project management, time management, and people management skills;

4. Strong data analytics and insights for business analysis and strategy;

5. English and Bahasa will be required

Preferred:

- Experience in crafting multi-channel brand communication and marketing strategies with hands-on experience in campaign direction and management

- Flair and passion for great story-telling that combines creativity with data

- Ability to balance brand purpose with performance marketing

- Track record of managing and motivating a team to set and exceed growth targets

- Strong workflow management skills to create processes and systems that improve efficiencies within an organization

- Sharp business acumen to prioritize initiatives for maximum impact

- Skillful communicator in spoken and written English or Chinese who is not afraid to challenge the status quo

- Fast learner who thrives on continuous learning and taking on new challenges

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