Marketing Lead, Indonesia

Who we are

Nothing exists to make tech feel exciting again.

Were building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you&aposre drawn to bold ideas, fast moves, and work that actually makes you feel something, youll fit right in.

We&aposre not here to follow the rules. We&aposre here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products from award-winning smartphones to expressive audio and wearables blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), weve grown from startup to global challenger in just a few years.

The Role:

Ready to shape the future of tech culture in Indonesia

As the Indonesia Marketing Lead for Nothing, youll define how our brand connects with a new generation of users. Youll be at the forefront of building our presence in Indonesia, leading a growing local team and turning our bold vision into reality.

Your mission Make Nothing the most talked-about tech brand in Indonesia. This role isnt about following the rulebook. Its about taking smart, calculated risks that stand out. Youll create social-first campaigns, forge influential partnerships, and grow our story through earned media, all while staying true to our mission of making tech fun again.

Youll collaborate closely with regional and global teams, using Indonesia as a launchpad for new creative ideas. If you thrive in fast-paced environments, believe in the power of brand, and want to help build something iconic from the ground up, this is your moment.

Responsibilities:

You will ensure the Nothing brand is consistent across Indonesia laddering up to our global marketing strategy. You will deliver impactful campaigns that increase awareness, build community, and position our brand in pop culture. You will also play a pivotal role in managing regional publicity, social media and event marketing,

• Co-own business goals and work closely with leadership to achieve company objectives.
• Be the owner of the country&aposs marketing budget & be responsible for the marketing performance portion of Indonesias success.
• Own Indonesia&aposs marketing initiatives (Influencer Marketing, Public Relations, Digital Marketing, Advertising, Offline Activations), to drive brand awareness, sales across our product portfolio and integrate the brand into pop culture.
• Lead and mentor the marketing team, fostering a collaborative and creative environment.
• Align regional initiatives with global objectives by ensuring cohesive branding, efficient asset creation, and partner satisfaction.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Must Haves:

• Extensive marketing experience (8-10 years) and previously been in a leadership role (3 years in a leadership role).
• Good knowledge of local market trends and consumer behavior, particularly younger generations.
• Demonstrated ownership capabilities and entrepreneurial mentality and a builders mindset with a passion for challenging the status quo and creating something iconic.
• Proven success in executing marketing budgets effectively and achieving desired outcomes.
• Proven track record in organic social, earned media, and influencer partnership initiatives on a limited budget.
• Regional Marketing Experience in Indonesia, skilled at localizing global strategies while maintaining brand consistency.
• Native Bahasa speaker with proficiency in English.